Creating market linkages in East africa
Connecting small and medium FMCG producers from Africa to distributors and retailers across East Africa: Modern Trade, General Trade, HORECA, Bakeries and other retail outlets.


about us
Creating market linkages in East africa
What have customers approached us for?
Market surveys
87%
Market linkage
90%
Sales strategies & forecasts
85%
Sales team recruitment
80%
1+
happy clients
1+
Projects
about company
Based in Africa and invested in East Africa
our mission
Connecting Africa's small and medium FMCG producers to distributors and retailers across East Africa, ensuring sustainable growth and economic empowerment.
our vision
To be the leading market connector for African FMCG brands, fostering regional trade and driving business success through strategic partnerships.
business strategy
Leverage digital solutions and trade facilitation to enhance market access and drive competitive advantage.
marketing policy
Promote brand visibility through strategic networking, digital marketing, and industry events, while ensuring ethical business practices and customer-centric solutions.







our expertise
amazing team players

Mercy
Kenya

Hope
Tanzania

Abe
Uganda

Merti
Ethiopia